Case Study 5/10/2016 How To Create A Udemy Bestseller!

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing Udemy Hot Topics and how to create your next bestselling course

Mentioned in last week’s blog, Last month (APRIL 2016) Has been my slowest month on Udemy (revenue wise) In the past 6 months!

This means its time to step up our course creation! In this blog post you will discover the secrets to creating an awesome online course here on Udemy. I will discuss 3 main tips to help you get a bestseller up and running here on Udemy!

Let’s dive in!

Here are the essentials to almost every excellent course here on Udemy

1)    The Course is A “Hot Topic

This means that there are a lot of people looking to enroll in the course and the subject is in demand. An example would by me PHP or Android courses which have over 20,000+ students enrolled in them!

2)    100+ Good reviews

We have discussed how the review system has changed and now more than ever it is very important to have more than 100+ positive reviews. This is because the volume of reviews being written are increasing! So we need to increase our positive reviews. How do we do this? Check out my previous blog article!

3)    Course discussions & Minutes viewed are being generated every weeks

Udemy is moving torward looking at the data in your courses! Specifically those course who have a lot of discussions being generated and minutes being watched! Youtube does the exact same thing and I thing Udemy is moving toward using this as a benchmark as well!

I hope you have enjoyed this week’s case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week where I discuss more online teaching strategies. 

Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!

Also, you can check out all of my blog posts for FREE by going to:

http://joeparysacademy.blogspot.com/

Sincerely,

Joe Parys

Case Study 5/2/2016 APRIL SALES ON UDEMY

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing APRIL SALES and why Udemy has been slow. In this case study I will be discussing 3 main areas: Opportunity, Creating new courses, and where to start marketing!

Last month (APRIL 2016) Has been my slowest month on Udemy (revenue wise) In the past 6 months! Now, there are many factors that have gone into this slow month, but should this be a cause for concern? Well, it depends on how you look at it.

11) There is more opportunity now on Udemy to earn even MORE money if you have an extremely popular high end course! Why? Because the average for our courses will be reaching a higher price point. All of my courses (on average) sold well below $20.00. So now that my courses are at a higher pricepoint, this means that in time that will become the new baseline! It will take time for Udemy’s student base to adjust to this (as anything new takes time) however, in a month or two more in the future when they do adjust we will be reaping the benefits.

22) Creating new courses is the best thing you can do right now! The more courses you create today will only help you in your revenues and sales in the future! This is my main goal right now and I will continue to grow and create new courses!

33)  Marketing: Youtube Marketing is something I am going to be perusing heavily this month and next! Stay tuned for more updates and strategies in future case studies.

I hope you have enjoyed this week’s case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week where I discuss more online teaching strategies. 

Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!

Also, you can check out all of my blog posts for FREE by going to:

http://joeparysacademy.blogspot.com/

Sincerely,

Joe Parys

Case Study 4/25/2016 Mastermind Group Recap!

Hello Everyone,

Welcome to another online teaching case study! Today I am writing this case study from more than 30,000 feet in the air! I have been very blessed to have been doing a lot of traveling and this past week I was in Tempe, Arizona and Las Vegas, Nevada! 

Last week I know we discussed mastermind groups and how powerful they can be. This week I will discuss how my latest mastermind went! The group call was on google hangout which seems to be very easy for everyone to use. It is an excellent free tool and I would highly suggest using it for your next mastermind!

So what did we learn from our mastermind? 

1) We learned that there are a lot of like-minded individuals who are looking to learn, improve, and grow their businesses. It is always awesome to meet new people with different perspectives and have different experiences. 

2) I was able to learn more about google adwords and google analytics and how to track my sales as an online teacher. This is key to any business and very effective in the online world.

3) I was able to make new friends and collaborate with existing ones. This has opened my mind to new possibilities and I am very excited for the future! 

Thank you for reading our blog post today! If you have any questions please feel free to post your comments below! Also, you can check out all of my blog posts for FREE by going to: http://joeparysacademy.blogspot.com/

I look forward to serving your next week where I will discuss my sales from the first month of Udemy's new pricing system! 

Sincerely,

Joe Parys 

Case Study 4/11/2016 How To Get Your Course Approved On Udemy

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing: 

How To Get Your Course Approved By The Udemy Review Team!

Recently I have been creating many new courses and had difficulty getting a course approved by the review team. In fact, it took the team more than 2 weeks for them to approve our course. Let me share with you my experience and how persistence can help you launch your very next online video course!

1) First, it is important to know that the Udemy review team does a very good job in screening our courses. However, they do sometimes get overloaded and need us as instructors to do our best to stay patient, but also persistent.

On average the review team takes about 2-3 business days to respond to your course once you submit it for review. In my last courses case, it took about 10+ business days. So, on day 5 I decided to send Udemy support and email. They got back to me saying they were looking into it. It was then another 3-4 business days where nothing happened and there was no response. So I decided to persistently send them another email. Again it took them a few days to respond, but once they did the course went live within a matter of hours!

Now, when working with the review team members and Udemy support it is important to be as helpful as possible when it comes to getting your course approved! Here is an example from my course!

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Since I was able to execute and be helpful the review team was able to put my course in the new and noteworthy section and the course is doing very well now because of it!

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This is the power of working with the review team and producing a high quality course! We hope to see your next course live on the Udemy marketplace in no time! 

Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to: http://joeparysacademy.blogspot.com/

Sincerely,
Joe Parys​

Case Study 4/4/2016 Green Screen Essentials!

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing: How To Use A Green Screen To Create Amazing Videos!

Recently I have been learning how to create better videos for my online students. Using a green screen is an awesome tool and it can be very engaging! We will be discussing 3 specific tops in this post:

1)   How to buy a green screen and lighting kit

2)   Setting up your green screen and lighting equipment

3)   How to shoot and edit your green screen videos!

Let’s get started!

1)   How to buy a green screen and lighting kit

So where do I suggest you go to buy your green screen? The internet of course! In fact my green screen only cost me about $20.00 from Amazon (after shipping and handling!)

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Now, it is also very important that you are able to light your entire green screen! This way you do not get shadows or “spots” when you record your video. This is why I have purchased two “Cow-Boy Studio” lighting kits! For only $50.00 each, these were a great investment!

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2) Setting up your green screen and lighting equipment:

So when it all of your equipment arrives at your doorstep just go ahead and start unwrapping it!

**IMPORTANT**

Before you hang up or put your green screen against a wall, make sure you STEAM it and to get all of the creases out! You do not want your green screen to have any creases because it they will show up in your video and it will not look very professional!

Pro Tip: I actually went to my local dry cleaners and had them professional press my green screen. It looked amazing and only cost me $7.00!

Now, once you have everything out of the boxes and are ready to put things together, I wanted to make the suggestion you keep your lights “semi” close and also at all different angles shooting at the green screen. This will allow enough light to hit the green screen and also reduce shadows! I have lights on all sides, above me, and even a little behind me! However, you will have to see what works best for you! But just my suggestion J

4)   Once you have everything set up its now time to start filming your videos!

I personally use a Cannon HD camcorder because I think the quality looks better, but you can use a webcam or iMac camera. The results will differ depending on which camera you use. Now, once you film yourself against the green screen you will need to edit your videos!

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Using iMove/ Camtasia, After Effects, or Final Cut Pro will easily allow you to use the green screen effect you are looking for. All you have to do is overlay a your original green screen video with a background of your choice and poof! Your video will instantly be transformed!  See Below!

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I hope you were able to learn a lot about green screens today! It’s now time for your to go out there and start filming your new videos today! 

There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week were I discuss more online teaching strategies.

Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to: http://joeparysacademy.blogspot.com/

Sincerely,
Joe Parys​

Case Study 3/28/2016 Writing Your Course Summary!

Hello everyone and welcome to yet another online teaching case study! In this weeks case study, we are going to be discussing: Your Udemy Course Summary & Course Goals! 

In this weeks case study I am going to show you some of the best examples I have seen on Udemy and also why they are very effective! I am also going to show you my own course summaries and how you can model your course summary after mine! 

Let's get started! 

Recently I was watching a youtube video by one of the top paid individual instructors here on Udemy, Alun Hill. In his video, Alun breaks down what has been working for his own course summaries on Udemy! Here is what Alun discusses: 

#1) Udemy suggest that we have a minimum, yes minimum, of 300 words for our course summary. Now, I personally believe that sometimes "less is more" meaning is someone really going to read a 5,000 word course summary? Well, the answer is YES they actually probably are if they are really interested in enrolling in the course! This means it is critical to add in as much as we can to our course summary page (without overdoing it folks). Here is an example from my Bestselling Confidence and Self-Esteem Course! As you will notice I have added multiple positive reviews and have been very detailed about what my students are going to receive by enrolling in this course! 

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#2) Don't just write anything! Make it actionable 

Now, it is important to drive home the point that you need to make your course summary very actionable and inspiring! Don't just write things and mark things down to get your "word count" up. It's important for your works to have meaning and to help your students make the decision to enroll in your fabulous course! 

#3) Make sure to include Udemy's 30 Day Money Back Guarantee in Your Course Summary! 

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Udemy offers each one of its students a 30 day money back guarantee when they enroll in your courses. This is a major advantage that you should make your students very aware of! -- "But Joe, if people know they can get their money back, wont this lead to more refunds?" The answer is "not really!" in fact, every month my refunds have been less than 3% of my total sales! However, knowing that students can get their money back, no questions asked, provides them a safety net and encourages them to take the risk and enroll in your course! 

Here is the link to Udemy's 30 day money back guarantee policy: 

https://support.udemy.com/customer/portal/articles/1507981-how-do-i-get-a-refund-?b_id=3056​​

#4) Make sure to include your total student count and reviews! 

This is a great social proof marketing tool and at the very top of each of my personal courses I include total students enrolling in my courses and how many positive reviews I have received! Here is an example of what this looks like in my course summary for my Android course which now has more than 18,000+ Students! 

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I hope you have enjoyed this weeks case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week were I discuss more online teaching strategies.

Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:

http://joeparysacademy.blogspot.com/

Sincerely,

Joe Parys​

Case Study 3/21/16 Why Traveling Helps Your Online Teaching!

Hello everyone and welcome to yet another online teaching case study! In this weeks case study, we are going to be discussing: Why Traveling Helps Your Online Teaching! 

I will be discussing and showing you specific examples from my own traveling experience! Here I am in beautiful Orange Country California! 

Let's Get Started! 

So why am I sharing my own ​personal traveling story here with you today? Because traveling has enhanced my online teaching 100 fold!

In fact, some of my best selling online video courses have been from videos shot all around the world! 

Recently I have discovered how easy it is to create high quality videos simply using my iPhone 6S plus! I simply plugged in my microphone, fired up my FiLMMIC PRO App (available for only $10.00 on the app store) and grabbed my "selfie stick" and I was instantly able to create awesome videos!

 Here is a screenshot from a video I filmed on the beach this weekend! 

In addition to creating high quality videos while traveling, showing your students around new environments stimulates their learning and inspires them to learn more! I know from personal experience that when I saw an instructor teaching from a "cool" location, it inspired me to create that lifestyle for myself! 

And Well, it looks like I am on the right track :)  

What is also so great about traveling is that it enhances your worldly view. With over 100,000+ students now from over 185 countries world wide, its important for me as an instructor to get out their and see the world (as best as I can) through my students eyes! The best way to do this is to get out their and start traveling! 

This weekend I was able to visit Orange County, Los Angels, Palm Springs, Tempe, and Phoenix all in the same week! Its amazing how different things are even from just one state to another! I have also been able to travel to Greece, Hawaii, Canada, Mexico, The Bahamas, St. Thomas, St. Martin, and many other places! 

Traveling and Teaching has never been so easy, and with technology the way it is today you can work from pretty much anywhere at anytime! I hope this post inspires you and if you have any questions please feel free to message me anytime! 

I hope you have enjoyed this weeks case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week were I discuss more online teaching strategies.

Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!

Also, you can check out all of my blog posts for FREE by going to:

http://joeparysacademy.blogspot.com/

Sincerely,

Joe Parys​