Hello everyone and welcome to yet
another online teaching case study! In this week’s case study, we are going to
be discussing Keywords and Search Terms
For Online Instructors!
Last night I just received an email from a student who
visited my website. He said that it was a little difficult navigating around my
course and he needed a “search” bar to find the courses he was looking for.
This made me think of an excellent topic to discuss in this weeks case study!
How many sales are you losing out on because your course
is not being found by the right students?! This is why keywords and search
terms are very important to your online teaching success. So what are some
great keywords and search terms to use when thinking about your title and
subtitles in your next courses?
Here is a list of some of th most searched for terms on
Google:
Weather, Translate, Maps, Calculator, News, Youtube,
Restaurants, Movies, Calendar, Speed Test
Now, these are pretty random and may not be applicable to
our online courses, but lets look a level deeper and explore why these terms
are being searched.
Most people are looking for instant results and answers.
This is why people will search for weather on their computers. Also, weather is
something that is important to a lot
of people! So when it comes to creating headlines, titles, and descriptions for
your online courses, think about what your student is going to NEED and also is
IMPORTANT to them!
Here are some
examples from my best selling courses:
The Complete PHP Course With Bootstrap3 CMS System &
Admin Panel
The Complete Online Teaching Masterclass: Teach Online
Today!
The Complete Android Developer Course: Beginner To
Advanced!
Using these three examples I have the keywords “The
Complete” in every example. Why? This tells students that the course is very
comprehensive! When students search for courses they want something complete
and comprehensive. Also, I use words like Android, Teach, Masterclass PHP
Course, Ect. So that students who use these keywords will be more likely to
find my courses as well.
It is important to understand and using as many “keywords”
that people are commonly searching for in order to get the best results
possible! I suggest using google trends to help you with the most common
keywords and think hard about which keywords your courses will use to stand out
from!
I hope you
have enjoyed this week’s case study! There are many ways to begin teaching
online, but this should give you some great ideas that have worked for myself
and many other online instructors! Stay tuned next week where I discuss more
online teaching strategies.
Thank you
for reading our blog post today! If you have any questions please feel free to
post your comments below!
Also, you
can check out all of my blog posts for FREE by going to:
Sincerely,
Joe Parys
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