Case Study 7/22/2016 Marketing Tips and Strategies on Skillshare

Case Study 7/22/2016 Marketing Tips and Strategies on Skillshare 

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing Marketing strategies on Skillshare!

Recently I have been uploading a lot of my courses onto other platforms, especially Skillshare. In my very first month teaching on Skillshare I was able to enroll more than 2,500+ students and earn more than $2,200 in royalties!

In this blog post I wanted to share with you a one marketing strategy that will help you when creating your Skillshare courses!

Marketing Strategy #1: Should I Create A Smaller Course Or A Bigger Course On Skillshare?

Skillshare recommends Smaller bite-sized courses but they key to any course is the QUALITY of Teaching and the QUALITY of video. If you have a lot of smaller courses but the QUALTY is lacking, your courses will not do very well. Same goes for a bigger course. If you have a really big course, but the QULITY is not very good, students will give you poor ratings and the course ultimately will fail.

So, whether creating a large course or a smaller course, QUALITY will always trump either.

But.. I didn’t exactly answer the question. Longer courses or Shorter courses? While both have its advantages and disadvantages, I would learn towards creating smaller courses on Skillshare. Here is why:

1)    The more courses you have on Skillshare the more premium enrollments you can get from the same student.

It doesn’t cost your premium student any more money to enroll in additional premium classes of yours, but you do earn more for each premium enrollment in your courses! Simple math says that if you get 1 premium student to enroll in 10 of your courses, that 10 premium enrollments for you. Compared to that same student just enrolling in 1 “master class” if you decided to create a very big course.

2)    When taking online courses people do not want to watch hours and hours of video in one sitting

Most people wanting to learn online want to learn right away and quickly! With so much information at our fingertips these days students do not like watching hours or tutorials. Rather 20-30 minutes, learn something new, and then move onto the next thing to learn! Keep this in mind when creating your Skillshare courses!

3)    Students feel a sense of accomplishment when they complete a course!

It always feels good when we finish something! With a shorter course you can give your students that feeling more often! And this also keeps your students coming back and wanting more!

So to re-cap, I think creating smaller, bite sized, courses on Skillshare is the way to go (for now J)

I hope you have enjoyed this week’s case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week where I discuss more online teaching strategies. 

Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!

Also, you can check out all of my blog posts for FREE by going to:

http://joeparysacademy.blogspot.com/

Sincerely,

Joe Parys

Case Study 6/8/2016 Working On Other Online Teaching Platforms Part 1

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing Skillshare and creating courses other than Udemy!

Recently I have been uploading a lot of my courses onto other platforms, especially Skillshare. Skillshare is a subscription based online learning platform that allows premium users to access our courses. You can also create “free courses” that allow students to enroll anyone to enroll in your course for free!  Here is what my profile looks like after 3 days of starting on Skillshare!

So what are the advantages of working with Skillshare? Once you course has been approved it seems to be completely 100% passive income. There is not a whole lot of “student interaction” or “sending emails/answering questions”. However, Skillshare does have a “project” requirement for every course. Here is what that looks like!

Skillshare also pays its instructors with paypal and with a 50% 50% revenue share split. Its different because it’s a subscription based company, so here is some of the details below!

Overall I think trying and seeing how Skillshare works for you is a great opportunity to grow your online teaching business and earn some passive income as well!

I hope you have enjoyed this week’s case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week where I discuss more online teaching strategies.

Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!

Also, you can check out all of my online courses by going to: www.joeparys.com 

Sincerely,
Joe Parys

Case Study 5/25/2016 Promoting on Youtube and Beyond!

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing how to use Youtube and Your own Website To Boost Online Course Sales!

Since sales have slowed down and our own promotion on Udemy are not half of what they use to be, a lot of online instructors have begun their own marketing campaigns to dive in additional sales. I myself have build my very own Youtube channel and wanted to discuss how things have been going.

My channel (Joe Parys Academy) is a Youtube channel dedicated to helping teach as many people online as possible. My goal is to give away free preview videos to all of my bestselling online courses. This creates a win/win situation. First off, the view gets an awesome free video tutorial. Second, I get a chance to market my videos on an amazing platform and potential upsell my videos. Here is a screen shot of the beginning stages of my Youtube Channel.

As you can see I have just started the channel, but already I can see the enormous value! In one of my videos I had over 6 hours minutes viewed the very first day, and I made a full price sale directly from the link in my Youtube description! Now, I only have 9 subscribers and I am still in the process of building my channel, but I can say it’s a great place to get started making some extra sales and marketing your online courses.

Another place I am now selling my courses and giving away free courses is on my own Website! 

www.joeparys.com 

This has proven to be a bit more of a challenge and I am still building my website as well, but the potential seems to just as great! If students find my website they will be able to enroll in my courses directly on Udemy using my own coupon codes! This again creates a massive win/win situation where I earn 97% and the students save 50% off my courses! Feel free Enroll in my free courses by going to my website! Enjoy!

I hope you have enjoyed this week’s case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week where I discuss more online teaching strategies. 

Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!

Also, you can check out all of my blog posts for FREE by going to:

http://joeparysacademy.blogspot.com/

Sincerely,

Joe Parys

Case Study 5/18/2016 Keywords and Search Terms For Online Instructors!

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing Keywords and Search Terms For Online Instructors!

Last night I just received an email from a student who visited my website. He said that it was a little difficult navigating around my course and he needed a “search” bar to find the courses he was looking for. This made me think of an excellent topic to discuss in this weeks case study!

How many sales are you losing out on because your course is not being found by the right students?! This is why keywords and search terms are very important to your online teaching success. So what are some great keywords and search terms to use when thinking about your title and subtitles in your next courses?

Here is a list of some of th most searched for terms on Google:

Weather, Translate, Maps, Calculator, News, Youtube, Restaurants, Movies, Calendar, Speed Test

Now, these are pretty random and may not be applicable to our online courses, but lets look a level deeper and explore why these terms are being searched.

Most people are looking for instant results and answers. This is why people will search for weather on their computers. Also, weather is something that is important to a lot of people! So when it comes to creating headlines, titles, and descriptions for your online courses, think about what your student is going to NEED and also is IMPORTANT to them!

Here are some examples from my best selling courses:

The Complete PHP Course With Bootstrap3 CMS System & Admin Panel

The Complete Online Teaching Masterclass: Teach Online Today!

The Complete Android Developer Course: Beginner To Advanced!

Using these three examples I have the keywords “The Complete” in every example. Why? This tells students that the course is very comprehensive! When students search for courses they want something complete and comprehensive. Also, I use words like Android, Teach, Masterclass PHP Course, Ect. So that students who use these keywords will be more likely to find my courses as well.

It is important to understand and using as many “keywords” that people are commonly searching for in order to get the best results possible! I suggest using google trends to help you with the most common keywords and think hard about which keywords your courses will use to stand out from!

I hope you have enjoyed this week’s case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week where I discuss more online teaching strategies. 

Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!

Also, you can check out all of my blog posts for FREE by going to:

http://joeparysacademy.blogspot.com/

Sincerely,

Joe Parys

Case Study 5/2/2016 APRIL SALES ON UDEMY

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing APRIL SALES and why Udemy has been slow. In this case study I will be discussing 3 main areas: Opportunity, Creating new courses, and where to start marketing!

Last month (APRIL 2016) Has been my slowest month on Udemy (revenue wise) In the past 6 months! Now, there are many factors that have gone into this slow month, but should this be a cause for concern? Well, it depends on how you look at it.

11) There is more opportunity now on Udemy to earn even MORE money if you have an extremely popular high end course! Why? Because the average for our courses will be reaching a higher price point. All of my courses (on average) sold well below $20.00. So now that my courses are at a higher pricepoint, this means that in time that will become the new baseline! It will take time for Udemy’s student base to adjust to this (as anything new takes time) however, in a month or two more in the future when they do adjust we will be reaping the benefits.

22) Creating new courses is the best thing you can do right now! The more courses you create today will only help you in your revenues and sales in the future! This is my main goal right now and I will continue to grow and create new courses!

33)  Marketing: Youtube Marketing is something I am going to be perusing heavily this month and next! Stay tuned for more updates and strategies in future case studies.

I hope you have enjoyed this week’s case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week where I discuss more online teaching strategies. 

Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!

Also, you can check out all of my blog posts for FREE by going to:

http://joeparysacademy.blogspot.com/

Sincerely,

Joe Parys

Case Study 4/25/2016 Mastermind Group Recap!

Hello Everyone,

Welcome to another online teaching case study! Today I am writing this case study from more than 30,000 feet in the air! I have been very blessed to have been doing a lot of traveling and this past week I was in Tempe, Arizona and Las Vegas, Nevada! 

Last week I know we discussed mastermind groups and how powerful they can be. This week I will discuss how my latest mastermind went! The group call was on google hangout which seems to be very easy for everyone to use. It is an excellent free tool and I would highly suggest using it for your next mastermind!

So what did we learn from our mastermind? 

1) We learned that there are a lot of like-minded individuals who are looking to learn, improve, and grow their businesses. It is always awesome to meet new people with different perspectives and have different experiences. 

2) I was able to learn more about google adwords and google analytics and how to track my sales as an online teacher. This is key to any business and very effective in the online world.

3) I was able to make new friends and collaborate with existing ones. This has opened my mind to new possibilities and I am very excited for the future! 

Thank you for reading our blog post today! If you have any questions please feel free to post your comments below! Also, you can check out all of my blog posts for FREE by going to: http://joeparysacademy.blogspot.com/

I look forward to serving your next week where I will discuss my sales from the first month of Udemy's new pricing system! 

Sincerely,

Joe Parys 

Case Study 4/11/2016 How To Get Your Course Approved On Udemy

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing: 

How To Get Your Course Approved By The Udemy Review Team!

Recently I have been creating many new courses and had difficulty getting a course approved by the review team. In fact, it took the team more than 2 weeks for them to approve our course. Let me share with you my experience and how persistence can help you launch your very next online video course!

1) First, it is important to know that the Udemy review team does a very good job in screening our courses. However, they do sometimes get overloaded and need us as instructors to do our best to stay patient, but also persistent.

On average the review team takes about 2-3 business days to respond to your course once you submit it for review. In my last courses case, it took about 10+ business days. So, on day 5 I decided to send Udemy support and email. They got back to me saying they were looking into it. It was then another 3-4 business days where nothing happened and there was no response. So I decided to persistently send them another email. Again it took them a few days to respond, but once they did the course went live within a matter of hours!

Now, when working with the review team members and Udemy support it is important to be as helpful as possible when it comes to getting your course approved! Here is an example from my course!

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Since I was able to execute and be helpful the review team was able to put my course in the new and noteworthy section and the course is doing very well now because of it!

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This is the power of working with the review team and producing a high quality course! We hope to see your next course live on the Udemy marketplace in no time! 

Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to: http://joeparysacademy.blogspot.com/

Sincerely,
Joe Parys​