Hello
everyone and welcome to yet another online teaching case study! In this week’s
case study, we are going to be discussing APRIL SALES and why Udemy has been slow. In this case
study I will be discussing 3 main areas: Opportunity, Creating new courses, and
where to start marketing!
Last
month (APRIL 2016) Has been my slowest month on Udemy (revenue wise) In the
past 6 months! Now, there are many factors that have gone into this slow month,
but should this be a cause for concern? Well, it depends on how you look at it.
11) There is more opportunity now on Udemy to earn
even MORE money if you have an extremely popular high end course! Why? Because
the average for our courses will be reaching a higher price point. All of my
courses (on average) sold well below $20.00. So now that my courses are at a
higher pricepoint, this means that in time that will become the new baseline!
It will take time for Udemy’s student base to adjust to this (as anything new
takes time) however, in a month or two more in the future when they do adjust
we will be reaping the benefits.
22) Creating
new courses is the best thing you can do right now! The more courses you create
today will only help you in your revenues and sales in the future! This is my
main goal right now and I will continue to grow and create new courses!
33) Marketing:
Youtube Marketing is something I am going to be perusing heavily this month and
next! Stay tuned for more updates and strategies in future case studies.
I hope you have enjoyed this week’s
case study! There are many ways to begin teaching online, but this should give
you some great ideas that have worked for myself and many other online
instructors! Stay tuned next week where I discuss more online teaching
strategies.
Thank you for reading our blog post
today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog
posts for FREE by going to:
Sincerely,
Joe Parys
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