Case Study Week 2: 12/14/2015: Which Courses Sell Best On Udemy and Why

Case Study Week 2 12/14/2015 : Which Courses Sell Best on Udemy and Why

In this case study this week I though it would be of tremendous value to write about which courses sell and tend to do best here on Udemy and why it is the case. Let me break this down a little for you.

In my own personal experience and in the experience of many other instructors here on Udemy, the courses that typically sell the best are the ones that:

1) Are Comprehensive Courses: Aka the 1 stop shop course, everything from A to Z, From Beginner To Advanced, and Complete Courses.

Why are these courses selling better and have more enrollments?

• There is more value in this course (most comprehensive courses I have are are least 7+ hours long and some ranging to 20+ hours in length). So ask yourself, if you could buy a course with 20+ hours or a course with only 2+ hours on the same topic, which would you buy at the same discounted price point? Probably the 20+ hours because you get more content!
• Udemy is constantly discounting our courses to $10, $15, $19, and some rare $24 coupons. Knowing this, customers will really have the same "price" for every course on Udemy that is part of these promotions. This is also why bigger courses tend to sell better.

2) Technical and Hot Topic Courses Sell Best On Udemy: By technical I mean web-development, ethical hacking, computer based courses, marketing, ect. tend to do the best. Also, hot topic courses (low quantity, high demand) also tend to do very well. Why is this?

• Technical courses are very in demand right now. It's really a matter of supply and demand, and right now being able to learn how to build your own website from scratch for only $10.00 is very valuable for a lot of people!
• Hot Topic courses again are very in demand and there are not many teachers teaching these! I myself have a hot topic web-development course on Bootstrap which is now my bestselling course, a combination of technical skills and a hot topic at the time.

As you can see, last month my top 4 courses are either comprehensive, technical, or a hot topic or a combination of the three!

1) Complete Bootstrap Course (7+ Hours) Technical and Comprehensive.

2) Transform Your Confidence (12+Hours) Comprehensive and High Quality

3) Learn To Read and Write Music - Technical (only 10% of the worlds population can read and write music!)

4) Complete PHP course - Technical and Comprehensive.

• So What can we learn from all of this?

If you want to be successful here on Udemy start expanding your mind and how you can exploit these strategies. If you don't have the specific skills, you can always work with someone who does!